About Us
Who We Are
With an inventive mindset and deep knowledge of the digital landscape, we are a highly-skilled group who combines strategy and insight with the latest technologies to engage audiences in ways that are meaningful and relevant. We create sophisticated websites, mobile apps, social media communities and engaging content that get people interested in our clients’ brands. We invent new ways to engage people that will enhance the brand engagement experience and increase sales.
Our specialties include website creation, design, social media marketing, mobile app development, campaign analysis and web analytics. As we incorporate new tools and engage in the latest forms of communication, our ideas transcend mediums. ikonic's holistic solutions continuously deliver the right message, in the right place, at the right time. And, we build so our work is measurable and accountable.
How We're Different
As digital natives, we understand how people interact in the digital space. The ikonic team is a diverse medley of right-and left-brain thinkers; we are strategists, designers, sociologists, programmers and above all, innovators. This combination of talent fosters a rare level of insight, enabling us to build exceptional experiences for effective brand communication. We collaborate with filmmakers, photographers, researchers, programmers, and writers.
When meeting with a client, we assess their fundamental business goals and identify the best ways to place people at the center of the marketing strategy. Sometimes this means creating a comprehensive digital solution, sometimes it means staging a series of strategic offline moments, and sometimes it's both.
Regardless of the medium, the important thing is ensuring meaningful connections. Our research-driven approach helps reveal customer insights which fuel our work. Because as much as we would like to say we get it right all the time, we believe in making informed communication choices.
What We Do
We partner with brands and agencies to increase the effectiveness of their digital marketing efforts by uniting strategy, design and development neatly packaged in clearly defined success metrics. We build websites, mobile apps and cross-platform social media strategies.
Purposeful Interaction
To truly engage an audience, marketing should satisfy a need, enrich lives, entertain, or all of the above. Our passion is unearthing the soul of a company, then nurturing and planting it in the minds of others though compelling experiences.
Rather than shout at people, ikonic connects in more organic and natural ways. We identify and attend to peoples' motives and emotions, allowing them to participate in the experience and receive the message on their terms. Put simply, our work understands people and engages them genuinely.
A Solid Foundation
Some rules we live by:
1. User input is powerful.
2. Offer honest and plain-speaking advice to clients.
3. Collaborate democratically.
4. Make the complex, simple.
5. Don't treat people as an audience waiting to be targeted.
6. Set goals early; measure success often.
7. Deliver more than expected.
