Our Approach

Every opportunity and client organization is different, so we don't approach each with a rigid process. However, the following steps have shown the highest correlation with success on ikonic projects:

1. Discover

We begin by listening to you. We want to learn about your goals and identify technical and content constraints. We assess various technologies to see if they are a good fit with your objectives. We immerse ourselves in how your user navigates the online and offline space. We spend time getting to know the interests of the people you want to connect with, seeking insight to fuel our work.

  • Strategic Planning & Project Roadmap
  • Goal Prioritization & Clarification
  • Content Brief
  • Customer Research
  • Competitive Research

2. Create

In this phase, we take our thorough understanding of your customers and begin concepting. We continue to discover and define, and invent and clarify as we apply our learnings. Depending on the problem to be solved, we present mood boards, concepts, and iterations.

  • Conceptual Design
  • Information Design
  • UI Behavior Specifications
  • Preliminary Research
  • Points of Contact Exploration

3. Build

With a solid plan in place, design and technology merge. ikonic's technical capabilities include client and server side development, content management systems, e-commerce, and rich internet application development.

  • Programming
  • Web Development
  • Server Development
  • Web & Mobile Application Development
  • Brand Experience Integration

4. Deploy

Through ikonic Hub our clients can review and assess work before it is launched. We run several safety checks depending on the technology used.

  • Launch Management
  • Systems Integration
  • Quality Assurance and Final Check
  • Integration with new and existing technological systems

5. Optimize & Grow

Connect. Converse. Cultivate. Having created content with specific people in mind, we analyze visitors based on the type of content they access during their visits. We also guide that growth, by continuously evaluating the effectiveness of the site build, increasing your ROI.

  • Tracking Analysis
  • Goal Assessment & Refinement
  • Future Enhancements
  • Social Media Reporting