A Packaging Bright Spot

Brooklite is an international brand of light fixtures sold in Home Depot. ikonic was asked to redesign their entire packaging line (50 product lines) to appeal a wider audience while also giving the brand an overall visual identity to separate it from the competition.

ikonic created a packaging architecture system assigning Green for outdoor lighting and Red for indoor lighting. We created visual icons to represent product features and reworked product instructions to illustrate simple installation. The minimal look and feel of the packaging along with simple bold color is easily recognizable and helps the product stand apart from the competition. Additionally, we delivered a new website with a 4-day turnaround.

Visit Site:
brooklite.com