Pat Kirwan

Project: An e-commerce site built to promote the new book Take Your Eye Off the Ball by senior NFL analyst Pat Kirwan.

In conjunction with promotions on NFL.com and Pat's own Sirius radio show, the book has sold extremely well from the site's launch. Orders are automatically pushed to the publisher's fulfillment center, allowing Pat's team to sell the book directly with little effort-- at a higher profit margin than possible through retailers.

Visit Site: PatKirwan.com