Marketing Automation and Personalization

Project Context

Relias offers online training to organizations in senior care, health and human services, public safety, and advanced illness. It’s their mission to help clients achieve the highest quality practice and accreditation standards with online learning and compliance programs.

Relias approached ikonic to help them integrate and utilize powerful marketing automation technology in Marketo. They were also eager to refresh their content management system in Hubspot COS with a focus on mobile and responsive design.


Relias prioritized features such as AB Testing and Real-time Personalization – features that made Marketo a desirable choice. Ikonic integrated and consulted on the many ways Relias Learning would begin leveraging these new tools in Marketo. 

We approached the Relias' site enhancements from the ground up. We rebuilt components large and small to work better across devices. We also reinterpreted the existing design to guide the site towards a more modern aesthetic while keeping true to Relias established brand. 


Relias re-launched with a Hubspot COS and Marketo marketing automation system that is built with future scale and development in scope. Critical enhancements to the Hubspot COS ensure the site will look great on all screen sizes, and improvements to the platform's design ensure the platform will be well received for a long time to come.


The future of learning in the palm of your hand.

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"Our digital partners at Ikonic bring impressive technical expertise, fresh design skills, and a steady stream of great ideas. Wes and his team communicate clearly, welcome our input, and deliver on time, every time."

- Sera Lewis
Director, Digital Marketing, Relias Learning