The Business of Online Learning

Context

ikonic has been working closely with ATS since 2010, and we are proud to have become a trusted partner, working collaboratively with their marketing and development teams to deliver a wide range of exciting projects online and offline.

Challenge

In 2014 ATS began a complete platform overhaul which included building a new web content management system (CMS) and tightly integrating the new site with their legacy learning management system (LMS). On the technical side, the new site required highly advanced commerce tools to accept payment by users being funneled into various product groups. The site also required a sophisticated back-end to allow for marketing and sales staff to effectively manage the new shopping experience, customers, products, coupons, and more. 

On the front-end, the ATS website needed to be restructured to deliver a unique and relevant user experience for a variety of key user profiles, with a goal of:

  • Increasing free trials and purchases
  • Streamlining the checkout process
  • Tightly integrating the CMS with the LMS
  • Improving the overall user experience

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Connection

Our strategy was to develop a series of prototypes that enabled us to quickly customize and refine the user experience across the entire user journey.

The final design solution reflects the innovative quality of the products and services on offer and provides easy access to a wide range of video content and support materials, which are easily updated and managed by the content management system.

We also contributed to ATS's marketing efforts by helping launch social media campaigns.

Results

  • In June 2014 Autism Training Solutions was acquired by Relias Learning
  • Shortly thereafter the platform was scaled back and new CMS launched
  • Ikonic modified the platform to maintain support for legacy users while migrating new users to the Relias LMS
  • Ikonic is now working with Relias Learning on several new projects (view case study)
  • ATS was officially shut down Spring 2016

 

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Autism Training Solutions

One of the leading online providers for Autism and Behavioral training. Acquired by Relias Learning in 2014.