At ikonic our focus isn’t on stating the obvious about an organisation’s digital issues. We concentrate on delivering clear, concise, useful and valuable recommendations to our clients. These recommendations take many forms.
Researching, reviewing and auditing provides little value on its own. It is good to understand where problems (and pain points) lie and bring them to life with empathy.
Making sure you have the right team to match your strategy is important, but making sure you have the support to match is vital. Planning that skill transition is where we can really help.
Sometimes Marketing can become too much about the technology, and not enough about engaging the audience. As marketers, we like to blend the two.
We know a marketing campaign lives or dies by the quality of its content. Enriching your marketing efforts with personalized and relevant information turns noise into conversation, indifference into awareness, and interest into action.