Our Process

Our workflow emphasizes people over process to get good project execution. It is a fluid framework we’ve refined over the years that enables us to test early, and test often. Some of areas we test include ideas, prototypes, and live campaigns.


We begin by listening to you. We use your goals to identify technical requirements while assessing various technologies to help reach your objectives. We also get familiar with your end-users, analyzing existing insights to propel our work forward. Our discovery phase includes, but is not limited to:


  • Business Goals & Marketing Objectives
  • Measurement Planning
  • Customer & Competitive Research

Customer Insight (Design Thinking)

  • Brainstorming
  • Empathy Mapping
  • User Personas
  • Journey Mapping
  • Ideation


  • Information Architecture
  • UI Behavior Specification
  • Detailed Design Specification
  • Content Audit & Site Mapping
  • Creative Brief


In this phase, we take our thorough understanding of your customers and begin planning the a. We continue to discover and define, and invent and clarify as we apply our learnings. Depending on the problem to be solved, we present mood boards, concepts, and iterations.

  • Design Brainstorming
  • Wireframes / Design Concept
  • Create & Test Low/High Fidelity Prototypes
  • UI Behavior Specification
  • Detailed Design Specification


With a solid plan in place, design and technology merge. ikonic's technical capabilities include client and server side development, content management systems, e-commerce, and mobile application development.

  • Programming
  • Web & CMS Development
  • Server Development
  • Mobile Application Development
  • Brand Experience Integration
  • Social Media Integration (Facebook Apps, Twitter, LinkedIn, YouTube)


Check and double check. When in doubt, check again. It's always essential to review your work and run important safety checks and integrate application performance monitoring prior to launch.

  • Launch Management
  • Systems Integration
  • Quality Assurance and Final Check
  • Performance Monitoring
  • Software Analytics
  • Integration with new and existing technological systems


Think. Cultivate. Grow.  Having created products and campaigns, we analyze visitor behavior during their visits and refine messaging and elements in real-time. We also guide that growth, by continuously evaluating the effectiveness of the site build, increasing your ROI.

  • Tracking Analysis
  • Targeted experiences for every customer
  • Goal Assessment & Refinement
  • Testing (A/B, Split, Multi)
  • Future Enhancements
  • Social Media Reporting