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The latest news and articles from ikonic

Conducting User Experience Research

One of the key steps to building an experience design strategy is conducting research to learn about the current user experience across your website or entire digital platform. Significant insights can be gained about user interaction through robust web analytics, however, analytics do not tell the whole story. For a more clear view of user experience, we often design a research method to answer some key questions.

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The Evolution Of Marketing Through Customer Experience

Marketing is both expanding and evolving as a consumers continue to place a higher value on the experience they have with a company. We are creating more experience design strategies than ever and executing experience design patterns across digital channels. These responsibilities often include:

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Experience Design Strategy: A North Star Approach

The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees.

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As Above, So Below The Fold

In case you forgot..."the fold" is an invisible line on a webpage drawn at the bottom edge of the browser window. Content which is above the fold does not require scrolling to view. Content that is below the fold requires a user to scroll past the fold to view.

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Predictive Marketing: Out of Reach For Many

Do you know what predictive analytics is? You probably do, but if not, it's a process for breaking down vast amounts of data and science to predict which marketing actions have a high probability to succeed and which are likely to fail. It seems complicated and a bit overwhelming. Let’s face it, we’re not all data scientists.

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Beyond the Blog: Wordpress in the Real World

Rooted in blogging, WordPress is most commonly used for simple publications - with about half of all WordPress sites hosted on the free wordpress.com service. But with a staggering 20% of the internet built on WordPress it is likely you are using far more WordPress sites than you realized - and not just blogs.

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Seven steps to successful content marketing

Content marketing has unquestionably emerged in the last couple of years as one of the hottest topics within the spheres of digital marketing, and this is borne out by the fact that newer technology enables a deeper understanding of your customers while allowing you to create more valuable relationships with your most valued customers. So you might be asking what is content marketing? Content marketing is a strategy for attracting and retaining customers by creating content that engages, assists, or informs clearly defined target audiences. Below are 7 steps to improve your content marketing efforts.

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Making the Most of Social Media

The Biggest Keys to Building Brand Awareness

Done right social media can be a powerful, lead-generating tool for your business. Even traditional channels don't deliver this kind of brand awareness, not to mention open dialogue. Social media removes the barriers between you and your customers. Each and every time a customer likes, posts or shares your company's story via social media, there's an opportunity to further drive the conversation, extend your reach and build valuable trust, which gives people even more reason to talk about – and ultimately buy – your products and services.

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Optimization That Drives Consumers

What's the absolute, hands-down best way to influence an online or in-person purchase? A website that's perfectly personalized and optimized, of course – a site that lets users browse, explore and discover. But how exactly do you measure that effect?

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Guidelines for Successful Platform Development

On the surface, it seems simple. Users see a basic, easy-to-use interface optimized for engagement. But we all know it's more complicated than that. Underneath, there's a smart, sophisticated database-driven platform that connects to several services, everything you need a powerful marketing tool to be. Those integrated services – email, marketing automation and more – allow you to create more customized experiences that deliver the right message, at just the right time, and in the right format – easy to navigate and displaying well across all devices. Consider these add-ons as well:

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