One of the key steps to building an experience design strategy is conducting research to learn about the current user experience across your website or entire digital platform. Significant insights can be gained about user interaction through robust web analytics, however, analytics do not tell the whole story. For a more clear view of user experience, we often design a research method to answer some key questions.
Marketing is both expanding and evolving as a consumers continue to place a higher value on the experience they have with a company. We are creating more experience design strategies than ever and executing experience design patterns across digital channels. These responsibilities often include:
In case you forgot..."the fold" is an invisible line on a webpage drawn at the bottom edge of the browser window. Content which is above the fold does not require scrolling to view. Content that is below the fold requires a user to scroll past the fold to view.
Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several keys you should consider on your way to success: